You may not realize this, but there are changes in your industry and even in your organization. The role of software in companies of any scale has changed forever and will change even faster. This movement is driven by their clients and the way they obtain services. At the beginning, the only companies that used software products were software companies.
Then, the software penetrated the companies, often wanting to make internal improvements that would make their business more efficient. These companies looked inward, not outward; They used software to help do business.
Nowadays, since the behavior of customers has changed so much, software has become a business even for non-digital companies. The ability of each company to earn money is at the intersection of the needs and desires of customers and their own products and services. The customers’ wishes have changed and will change at a faster and faster rate, and this is the paradox of the software. The software has evolved from the fact that it is not part of your business and has become a way to manage your business … and now it will become your business more and more.
That is why every company must have software products. Each company must think like a software company, plan like a software development outsourcing and act like a software company, because each company will have to put the software in the hands of its customers.
Software is an absolutely destructive force that affects all companies in all industries in all markets. What happens in an industry now affects other industries, just as the automotive assembly line revolutionized the way all products were assembled and just as the telephone revolutionized communication for companies of all kinds. This makes the software not only an excellent equalizer, but also an excellent opportunity. As products and services mature, they become understandable and achievable. The software provides ease of use, connectivity and features that allow companies to continue delivering what their customers value.
Many organizations simply do not know their clients well and do not know the right questions. A consulting firm can have smart consultants who have incredible intellectual property, but may have difficulty creating software that makes sense to customers … just as a typical IT department has limited experience that combines customer needs with companies -objectives to create an elegant software product. It fulfills both objectives.
Entrepreneurs see software as an opportunity, so they create companies that destroy markets with software. Despite this, mature companies are often in a better position, since they have the resources, the personnel and the existing clients, but also seldom take advantage of this opportunity due to the need to maintain the current income streams. This allows the release to jump over the current president, until he wakes up and changes.