Web design agency

Start with a question: what is the text that you have on your website? Playing role? The text is the master pillar, the essential axis on which everything turns on the web design hong kong: what you do, what you want, your products, your services, essentially what you are. What should be your first objective as far as your text is concerned? Record this with fire: you want your text to be read. There is no point in all the effort you make on the web if your words do not reach a reader, who will be your future client, follower, friend or whatever you pursue. You must ensure that your message is received in the best possible way.

Content is the king and the text is the vehicle for your content to travel and meet objectives. It may seem simple but there are typography professionals who dedicate 100% of their careers to study the form of the text. It is not only about making decisions about the form itself of the words (the choice of the font), you will also have to decide a body (a size) for your text and how some elements relate to each other (the letters to each other) , some words with others, a line with the previous one and the next one, a set of paragraphs and the text block with the rest of the elements that coexist on the page.

As a starting point we can take into account the famous study that concluded that if your text was less than 16 px high you were losing money. 16 pixels is not a large size, in fact it is the default size in many browsers. It may seem great at first but as you read a couple of articles at this size you start to realize how comfortable it is.

It is important not to lose sight of the concept that your readers are your customers. You need to have readers to sell your products or services to. If you had a physical store you would like to create a pleasant environment for your visitors to do what you want them to do (buy a product, hire a service, give you their information).

On your website you get this by providing the best possible experience. And do you know what your potentials do on your website? Mainly read. Readability is the critical aspect in that the experience of that user on your site is satisfactory. If you spread your message in texts of 12 pixels you are undermining this experience (unless your clients are superheroes with superhuman eyesight).

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